It was an honor and privilege to work on this new logo for my good friend Pastor David McGuirk. SouthsideCLT’s brand identity was old and outdated. It was in need of a facelift that would express their new vision statement – “Light Up the City”. We worked together and l listened to Pastor David’s passion for this church and his desire to reach people for Christ in the South Charlotte area. We needed to create new mental associations, ideas, feelings and beliefs people thought about when they saw or heard of SouthSideCLT. We finalized a brand mark that uses a logotype and stylized sun graphic which makes it distinctive and fun while illustrating the mission and vision of the church.