Amy's love for fitness started at an early age, thanks to her parents. Her purpose is making contest prep healthy, realistic and most importantly without the typical rebound effects. She believes most females have a warped view about what is healthy, how we think we should look and what we actually see in the mirror. Competing as a Pro Figure Competitor and AP PHYSIQUES led to the creation of BEAUTY MARKED. After hiring a Professional Makeup Artist for her first Figure contest, Amy instantly fell in love with makeup, super dramatic makeup. Amy needed a brand image that would set her apart from the competition and reflect her desire to change how women see themselves in the mirror. The creation of a strong image with the use of a mirror was key to the overall brand image.