Entheos is a unique athletic brand whose mission is to help athletes spread the Gospel of Jesus through the sports world they're competing in. The Greek word “Entheos” translates to English as "God within" and is the root of the English word "enthusiasm", perfectly embodying the brand values of Faith, Enthusiasm, Victory, and Strength.
The goal of this project was to create a logo and brand identity system that matched these values.
The process began with research, where we analyzed the brand values and goals, understood the target audience, and gathered inspiration from similar brands. From this research, we brainstormed ideas and selected the best ones to move forward with. We then created initial designs from our ideas and refined them until we had a final logo design that met all of our objectives.
The final logo design was an icon of a stylized wing, representing strength and power. The wing was also designed to subtly resemble an angel wing, creating an additional connection to the brand’s values of confidence and victory. The overall shape was modern and sporty while still being professional.