CC's SWAG is a baby & children's clothing store offering trendy swag at an affordable price. Our task was to create an identity that was fun and positive without feeling too childish. Paige's vision is to create an "I can" movement to give kids that extra push of empowerment to be great. Together, we created a fun, active logo that doubled as a brand mascot. Combined with colorful and playful designs, we developed a brand image that is attractive, relatable and encouraging.
Identity, Print Design